Tough

Our mission is to support young female athletes in action sports. Tough connects with athletes, shares their story, and makes it easy for anyone to support them.

Learn Our Story

Sponsor Athletes

Support female athletes by sponsoring them as a small business and engaging with their content.

Attend Events

Support female athletes by showing up for them in person and cheering them on while they compete.

Oct 16–25 · Snowboard/Ski

Coast Film & Music Festival

Laguna Beach, CA

Ten days of adventure films and stories from the mountains to the sea, including snow premieres — Teton Gravity Research screens its 30th film 'Pressure Drop' Oct 22.

Oct 24–25 · Surf

SSA Return to the Reef

Encinitas, CA

Swamis Surfing Association hosts its Coalition of Surfing Clubs contest at Cardiff Reef, as surf club teams from up and down the coast battle it out on a classic reef break.

Oct 24 · Mountain Bike

Valley Series MTB Race

Running Springs, CA

The second stop of Snow Valley's two-stop downhill race series, run on the technical Quick Draw and Crazy Horse trails, with day-of registration on race morning.

Oct 31 · Mountain Bike

Filthy 50

Escondido, CA

Quick n' Dirty's Halloween classic: 50+ and 30-mile rides through San Pasqual Valley plus a kids ride, with Expert, Sport, and Beginner women's categories.

Support the Mission

When you buy our gear, every dollar is reinvested directly back into building this platform for female athletes (it’s the only way we make money to keep the lights on and support these athletes).

Become a Tough Athlete

We back female athletes with real support — money, gear, exposure, and a network of teammates pushing forward with you.

Initial Sponsorship

A welcome sponsorship to kick off your journey as a Tough Athlete.

Official Tough Swag

Branded gear so you can rep the squad on and off the field.

Featured Athlete Videos

We’ll help capture and share content that grows your following.

Athlete Network Meetups

Connect with other Tough Athletes across sports and regions.

Apply Today